World Capital will take part to the 2012 edition, planned at Rimini from 21 to 22 June at fair BTC, the international marketplace where event, meetings, conferences, conventions and journeys promoters meet all the types of suppliers of the sector.
Particularly, the society will take part to the event “The meeting planner meets Genius Loci. The “personality” of destination at the service of the event”, as relator. The conference, which will take part at the stand C1, (Conference Space) from 15.30 to 16.30, moderated by Enrico Raniero, (CEO of BY Innovation) expects the participation of Stefania Trallori (Director Meeting & Events, Italy, Carlson Wagonlit Travel), Marzia Morena, (Marketing of Territory and Built Environment, Politecnico di Milano) and Marco Clerici (Marketing Manager, World Capital Real Estate Group).
To have success, an event should be done with some types of managing and valuating action with environmental-historical-cultural focuses.
This conference shows how choosing a destination and a location by observing contents, purposes of the event.
The focus is about how to choose the quality of the location of the event, with all the details, service performance, feasibility, environment respect and the possibility to mix global standards to new technologies, only with the cultural heritage.
For further information http://btc.it/
