Retail China: Weidian, the Shop by App

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As we highlighted some months ago, in China the e-commerce sites continue to record positive signs of recovery, by empowering Chinese retail sector, which still increases, especially thanks to the presence of well-active physic shops.

By focusing on dynamic online portrait, among different actors, there are two important names as Wechat and Taobao and the “new” Weidian.

Maybe, not so “new”, Weidian is on web since 2011, with 12 millions involved partners and 83 millions visitors at month, this platform can include the characteristics of the other two big online sale sites.
In an unique app, which its name means “ mini-shop”, we can have an e-commerce site with the interaction of social network and a free hosting.

Thanks to its fast and easy way to use, the app Weidian could earn 2,1 millions € in 2014.
Moreover. Thanks to its portability, it can be used both for IOs and Android system, and the app quickly became leader in Chinese mobile sector, by reaching different categories: from clothing, to electronics and finally gift ideas shops.
Thanks to its user experience, added, Weidian can give the possibility to start an online shop in few seconds, by uploading data and bank coordinates on the website.

The products advertising, finally, has been done by “self-marketing”, new negotiation strategy, which uses the media power of social network as adverting showcase.

To start a online shop on Weidian, You can do all alone, whereas to receive information on Chinese real estate market or to have a personalized real estate consultancy, You can entrust us of World Capital, active also in China with 3 direct offices in Shanghai, Beijing and Chongqing.

-> Consult our Activty in China

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Simona Giuliano

Affascinata dalla comunicazione in ogni sua forma, nonché sfumatura e fedele sostenitrice di qualsivoglia media, soprattutto se digitale. Con il costante scopo di dar Voce e rendere Dinamico l’Immobile!

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