Hospitality News met Angela Calia, Hotel Department of World Capital, to analyse together the Chinese market, its great interest on Italian real estate, particularly on hospitality, and the potential for Italy.
“Since 2010, the Italian real estate company World Capital decided to approach to the Chinese market directly in China, where in these years it developed over 6.000 contacts and it took part into hundreds fairs and events. With representative offices in Beijing, Shanghai e Chongqing, it finally established, in 2012, a Chinese law society in the capital city, become Head Quarter, and shortly i twill start a new office in Hong Kong. Today it owns 22 collaborators among China and Italy, focused on overseas project.
Since 2013, in partnership with Confindustria Alberghi with which it just concluded the last tour in China, it developed its hospitality business, that is always interesting for the Chinese investors.
Are there Chinese investors ready to invest in Italy?
Yes, there are Chinese investors and they are really interested on Italy. The Chinese market has a great potential for our County, also for tourist flows. We talk about 390.264 released visas in 2014, and 40.000 of them for the individual tourism. We interviewed all of them, who we met in these years, we talk about 6.000 contacts, and from their answers we received only interest demonstration to invest in Italy, that figures as a status symbol for them.
How much do they want to invest and what do they look for?
The don’t want to invest really much and they always look for a good foreign deal, the search apartments (62%), to live in (68%) and middle-slant properties. Among all clients, who want to buy a property for investment (32%), whereas the hotel is the selected property (37%). We talk about, in this occasion, that change from 15 to 45 million euros and investors…read more
