Shop: How can you define the right price?

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Lots of doubts and lots of questions, but little answers. People who manage or want to start commercial activity, sometimes, they have to face with lovely and hateful price strategies.
How can we calculate the sale or lease price of a shop? How much does my property worth?
40 years ago, it was enough to calculate the turnover of activity to obtain, in this way, the real value of the shop.
Nowadays, unfortunately, all of this isn’t enough.

What can we do so?
Surely, today, we have to face with some evaluating parameters objective (for example the turnover of the activity) and subjective, such as:

Structure > property’s typology is very important. A high number of glass walls will give huge visibility to shop and to products, as well a good length will guarantee the right space to develop, not only a pleasant exhibition, but also a functional intern activity management.
How do we understand the potentiality hiding in your future real estate investment?
A detailed Property Evaluation, with a deep work of Space Planning will help you to maximize income and to minimize costs.
Location > Where do we situate the shop? Are quarter and the geographical area important elements?
The answer is obviously “Yes”, the street of shopping in which the shop is situated gives prestige and accessibility, two elements of quality. Also the pedestrian or vehicular flow of the area is a good and important parameter, a location with a good passage and a great number of glass walls are a winning mix for every activity.
Same destiny for the presence of parking areas, which helps a more diffused potential clients flow, compare to area with limited traffic, which reduces the presence of annoying cars, by limiting to reach the favorite destinations.
Market > external factor, which unfortunately we can’t control, but we can analyze it.
Which commercial activity can we choose to have best incomes? Which is the quarter the most appeal?
Good questions, which find answers in Market Analysis and Retail Report realized ad hoc.
Market trends, sale or lease values, detailed portrait of more prestigious High Street, they are some fundamental variables to calculate the right price of your property.
Competitors > to understand the percentage of presence of competitors, in a specific market, it’s a good way to catch the positive aspects and to use them for own business.

And, if these useful steps aren’t enough to know the most evaluating factor for your shop, remember we are always ready to give you Your Personal Consultation!
Don’t’ mind and…contact us!

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Simona Giuliano

Affascinata dalla comunicazione in ogni sua forma, nonché sfumatura e fedele sostenitrice di qualsivoglia media, soprattutto se digitale. Con il costante scopo di dar Voce e rendere Dinamico l’Immobile!

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